My oh my how I love Commercial Lifestyle Photography. The best Commercial Lifestyle Photographers somehow seem to make the most mundane tasks seem the most delightful and exciting. I know I’m never as excited about brushing my teeth with the latest and greatest in whitening toothpastes or using cleaning products. But the team behind the images used to advertise said products do the most phenomenal job at bringing ordinary tasks alive with excitement and enthusiasm.
A few weeks ago I got the great pleasure of working with North Carolina based Commercial Lifestyle Photographer, Shana Jarett. Shana worked at an agency for a while but, according to her, decided to go freelance in order to flex her creative muscles. We met in a localish group for Professional Photographers, Makeup Artists, Stylists, and Models and thank goodness for that group and thank goodness for her. She’s not only delightful to work with but was so organized before the shoot so I knew exactly what was expected from me as a makeup artist/hair stylist. She also allowed me to play with the look a bit and budgeted enough time in the schedule so I wasn’t rushed through the makeup and hair.
You might be asking yourself, “why and how is makeup and hair so important in Commercial Lifestyle Photography? It’s like the model is barely wearing any makeup…” And that’s exactly the point! If we’re showing the model doing ordinary tasks, she’s definitely not supposed to look like she’s going to ‘da club! I’m going to think about what the model’s character is doing that day. I’m going to think about how someone would typically look doing the tasks we’re shooting. I’m also going to think about the best ways to play up the model’s features without making her look overdone. So this means plenty of “editing” my work or stopping before I do to much. I have been working really hard on quieting the little voice in my head saying, “YAS QUEEN! ALL THE CONTOUR POWDERS!” and listening more to, “Yes, she looks rather pleasant and fresh, doesn’t she? As she should. Great work. Check her on camera and add a squee more if you must…” Executing natural beauty is much more challenging than you’d think. But I certainly welcome the challenge!
Check out the images and let me know what you think! I hope they look like we had a blast because we most certainly did. Many an inside joke was made, that’s for sure.
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Go TEAM! Go!
Model: Lina Nixon via DirectionsUSA www.directionsusa.com
Photo Assist: Kesha Cureton (she’s a Greenville local, y’all! Check out her page here: www.thatgirlkesha.com)
Makeup and Hair: Latia Curtis @latiamh (that's me!)
For this shoot, I used some of the ol’ faithfuls in my makeup bag:
Skin Prep: Sonia Roselli Water Balm
Foundation: Face Atelier Ultra Pro Foundations 8 + 10
Blush: Senna Cheeky Blush 1 Palette
Contour/Bronze/Highlight: Viseart Highlight/Sculpting Palette